About Dax

Hello, my name is Dax Murphy. Here is a little bit about me:

I’m a performance coach, motivational speaker and seminar leader with a passion for living an extraordinary life. This website is a way for me to share, learn and discuss the limitless possibilities of our potential… of our lives and our leadership.

The purpose of my life is to help provide the environment for those around me to inspire and motivate themselves to reach their potential, so we can all lead extraordinary lives.me1

On this website I will honestly, openly and passionately share all the resource I have utilised within my life and with many other people from different backgrounds and goals. The strategies, technologies and philosophy’s I have gathered over the last 15 years has made a dramatic difference in the quality of people’s lives and to how they lead their teams and I want to share this with you.

I believe that the potential in every individual is massive… What we are CAPABLE of doing is unbelievable. The opportunity is in how we apply ourselves, what we will accept… What we are PREPARED do is the defining factor.

As individuals and as leaders we can create real, tangible and rapid change in ourselves and our people, if we have the right tools, application and environment to flourish.

I invite you to use this website how you wish… There are two main aspects that are intrinsically linked…

  1. To support you in achieving your leadership goals, with models and training to improve capability, skill-set and delivery.
  2. Personal performance… allowing you to unleash the magic within and become the person of your dreams and live an exceptional life!

If I can help create the environment for you to feel inspired to make the changes that will improve your life, then there is nothing that would make me happier.


As I mentioned above… The purpose of my life is “to help provide the environment for those around me to inspire and motivate themselves to reach their potential, so we can all lead extraordinary lives.”

Now rather than this being a number of buzz words put together to sound nice, this statement is deeply personal and drives all I do… here is my story of how I discovered my “WHY”, how I discovered my purpose…

When I was 7 years old my sister was born. This was an amazing and emotional time in my family’s life… During the following 10 years I had a number of experiences, such as having an authoritarian step-father, then later being a part of a one-parent family living below the bread-line in a deprived area with a lack of educational support… that indicated to me at the time that I wasn’t worthy… Not worthy of development, not worthy of focus, not worthy of support… and this became a self-fulfilling belief. I performed poorly at school, thus reaffirming to me that I wasn’t worthy and a failure. I retracted inwardly, turning away from those that did support me and spent my teenage years rebelling against those in authority, as “these were the people who didn’t care about me” these were the people who “thought I was a failure”.me2

The turning point was, at 17 years of age I was effectively homeless… however, I was fortunate enough to spend at a summer with a friend and his family… This family taught me many things, but my main realisation from this time was that everyone is worthy. That support can be given without conditions and that true growth comes from within.

At this point I made 3 big decisions that shaped my life forever…

  1. I decided to focus on the concept that development and growth are important.
  2. What this meant to me specifically was that everyone that has the desire to, deserves the opportunity to grow.
  3. So my focus was to put all of my attention and action on my development, so that I could give all of that knowledge back to anyone who desires it.

Since then I take every opportunity to inspire, support, challenge and grow those around me. I have relentlessly focused on my own personal development… understanding how the best leaders and most successful people become the people they are. Then taking these strategies and adapting them, simplifying them and applying them with numerous individuals. I have had the privilege, over the last 15 years, to provide tangible strategies for countless people’s growth… from school children with under-privileged backgrounds, to working in middle management in various corporate companies, to directors in FST 100 companies. All with fast, tangible and positive results.

The best investment is in yourself… if this website helps, use it as much as you can to make that investment.


The real actions that lead to an exceptional life is giving back… so when you do make those dramatic positive changes in your life, please share what you have with those around you… It will fill you up more than you can imagine.DSCN1306


If you have any questions, comments, feedback or ideas I should include – please feel free to contact me or comment on the blog. I will endeavour to get back to you as quickly as I can.

Thank you for taking the time to read this.

Become the best version of you!


If you want to get in touch, please use this link